Patent Personal Data Fusion is live as of today, so you might be wondering why the emphasis on the word personal. Before I dig more into that, let's mention what kind of data there is:
- public data
- government data
- company data
- personal data
Sure, this separation of data was there for quite some time, but what data belongs where was not fully determined yet and in the future years there will be a lot of "battles" about it. Examples of public data are our world in data, world meters among many others. With government data, who knows what data is collected and how it is used. And maybe you heard about Apple & Facebook battle what data companies could have and what data they should not have.
So why the emphasis on personal data? Well, first there is George Orwell's 1984, but that is just a fiction - more of a warning. But then there is also Citizenfour documentary, which is definitely not fiction, but it still kind of makes you only a little suspicious. But then there are words of George W. Bush, former president of USA, who said 'Power can be very addictive. And it can be corrosive.' and that is still not something to worry about probably too much [notice word 'can' is used], but the chuckling tone of the answer makes you wonder What, When and How happened and was personal data abused?
Or in words of Ethan Bernstein and David Brunner: 'Big Brother may win some battles, but we predict that Personal Data Fusion will win the war, along with organizations enlightened enough to keep personal data… well, personal.'. And if you are already reading that, I recommend reading The Transparency Trap as well.
And to not forget - there is also Health Insurance Portability and Accountability Act (HIPAA) and Protected health information (PHI)...